How to Monetize a Mobile App Using In-App Surveys

Money makes the world go round and this could not be truer in the mobile app world. Every day, app developers seek more efficient ways to monetize their apps. And the go-to resource for this is advertising. The past year has been a busy one for mobile app marketing with the growth of video advertising and the arrival of rewarded advertising. But what does the future hold for mobile app developers looking to monetize their apps?

So you are an app developer. You have done the easy part: build your app. Now comes the hard bit: turning it into a solid source of revenue. Mobile is a big deal, but that doesn’t necessarily mean that it will be a big deal for you. You need to create a sustainable mobile business and think well before you chose which monetization strategy to use. There are a number of bankable app monetization strategies to choose from, and here we will aim to present another option to add to your arsenal.

In-app advertising is the model most frequently used by developers. But over half a decade after the release of the first iPhone and the revolution in mobile hardware and software that followed, the mobile ad world is still stuck with the dreaded, ugly banner ads. Surely there must be something better than that out there. After all, like Steve Jobs said, “Mobile ads suck”! And there are not many that disagree; in fact, it is widely accepted by big brands as true. But since advertising is what was working, this is what most app developers were offered: banner ads, interstitials, video ads, offer walls and such. Developers are usually confused on which to use, but at the end of the day their aim is to strike a balance between their need to retain users with their need to earn revenue.

Read more at http://www.business2community.com/mobile-apps/monetize-mobile-app-using-app-surveys-01548530#EYByp77c3BbBhC2J.99