Today, GoPro is rebranding and relaunching the two mobile video editing apps that the company bought back in February. One is focused on giving users an automatic editing experience, allowing them to create stylized videos with just a few taps. The other offers more fine editing controls, and is for more advanced users. But this isn't just news for people who own GoPros, because both apps — named Quik and Splice, respectively — will also work with footage that you've shot with your phone.
2015 wasn't a particularly great year for GoPro. The company's revenue and stock price fell, which led to layoffs and scaled-down financial projections for 2016. (In that light, it's also no surprise that today's news was announced just two days ahead of the company's next quarterly earnings report.) A big part of those struggles is the incredible smartphone boom. Millions of people around the world now find themselves equipped with phones that can shoot 4K, HD, and even super slow-motion footage.
QUIK AUTOMATICALLY EDITS YOUR VIDEOS FOR YOU
The two new(ish) apps address this problem head-on, while also alleviating another: the headache of having too much GoPro footage to choose from.