Starting today, any Google Play Music user can launch the TripAdvisor Android app and access music stations based on specific locations, for example “Rio de Janeiro” or “Paris.” It’s seemingly designed to help travelers get in the mood by listening to soundtracks relevant to their destination or current location.
For example, if you’re doing some research into a Cuba holiday, you’ll be able to play Cuban-themed songs right then and there. Or if you’ve already landed in Argentina, you may be able to tap some tunes to tango around your hotel room while researching things to do nearby.
If you’re not a Google Play Music subscriber, you’ll be able to nab a 2-month free trial directly through the TripAdvisor app, which isn’t bad considering you can normally only get a 30-day free trial to the music service. Whether TripAdvisor users are the types to sign up to a new music-streaming service on a whim remains to be seen, but this latest tie-up gives an interesting glimpse into Google’s plans to battle Spotify and Apple Music through third-party partnerships. Google reckons it can gain mindshare by shoehorning its service into other popular services, and you never know, it might just work.