GoPro's New Mobile Apps Are Designed To Make Editing Easy

Quik is hailed by GoPro as the fastest and easiest way to create awesome videos from your GoPro or smartphone footage, offering “automated simplicity”, while Splice focuses on desktop editing software power for mobile devices.
Quik automatically analyses your footage to find the best moments, adds transitions and effects, and syncs it all to the beat of the music (from the app or your own library).

You can choose from 28 unique video styles, each with unique filters, transitions, graphics and fonts. Custom text overlays, title slides and emojis are also on offer.

Quik also has ready-­‐to-­‐watch videos made from related moments on your mobile device automatically created once a week, which you can share on social media straight from the app.

 Splice is designed for those who like to be a little more hands on. You can pick your transition style, trim clips, add filters, show off an epic shot in slo-­mo, and much more. You can add photos to your video and add documentary-­style effects.

GoPro's new mobile apps take all the work out of video editing

Today, GoPro is rebranding and relaunching the two mobile video editing apps that the company bought back in February. One is focused on giving users an automatic editing experience, allowing them to create stylized videos with just a few taps. The other offers more fine editing controls, and is for more advanced users. But this isn't just news for people who own GoPros, because both apps — named Quik and Splice, respectively — will also work with footage that you've shot with your phone.

2015 wasn't a particularly great year for GoPro. The company's revenue and stock price fell, which led to layoffs and scaled-down financial projections for 2016. (In that light, it's also no surprise that today's news was announced just two days ahead of the company's next quarterly earnings report.) A big part of those struggles is the incredible smartphone boom. Millions of people around the world now find themselves equipped with phones that can shoot 4K, HD, and even super slow-motion footage.


The two new(ish) apps address this problem head-on, while also alleviating another: the headache of having too much GoPro footage to choose from.