Seven Brands That Have Killer Mobile App Strategies (And How You Can Replicate Them)

Mobile apps are a difficult art to master, but when done right can offer your customers a way to interact with your brand on the go, furthering your value and seamless integration with their busy lifestyles.

When determining a mobile app strategy, it’s best to look at how some of the world’s biggest brands are doing it, and learn from their secrets. While your app may not achieve the virality and mass consumption of Uber or Snapchat, these giants can teach you a thing or two about meeting the needs of your consumer in a way that’s both interactive and intuitive.

Below, seven agency executives from Forbes Agency Council discuss the brands they see having impeccable mobile app strategies, and offer their advice for replicating their ”secret sauce” for your own.