Marketing your products or services via mobile app development

Today I would like to talk about mobile apps in combination with business, and why you should consider building a mobile app for marketing your own product or services.

In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven reason why you should consider building a mobile app for marketing your own product or services.

If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.

Kids Aged 12, 13 Yrs Develop Mobile App On Social Issues

BENGALURU: They may be all of 12 and 13 years of age, but two city-based students have developed an Android social application 'vPledge' that was unveiled here today. 


Priyal Jain and Prateek Mahesh have devised the app, through which people can pledge to take up causes like conserving nature, donating meals, feeding stray dogs, using public transport and ensuring better health, hygiene or education. 

This was after an exposure to Android for Kids at a technology summer camp hosted by AcadGild, the company said in a release. 

Through the vPledge app, an individual can make a pledge such as planting 10 trees. 

On successful completion of a pledge, vPledgers, as the app's users are called, are allowed to share the accomplishment on social media channels, tag friends, challenge them and also grab points that can be redeemed. 

Should You Tap Your Market with A Mobile App?

For companies that have grown dramatically and can afford a six-figure price tag, offering a mobile app could be a critical piece allowing them to accelerate past the competition. We learned more about these from Oven Bits, who developed apps for Vogue and for Lush Cosmetics. Are you ready to mobilize?

Dallas-based Oven Bits recently enabled Lush Cosmetics to enter the market with a mobile app. The app hits the notes one would expect from such an offering: availability on Android and iOS platforms, shopping basket and wishlist choices for products, and payment options like PayPal and Apple Pay to make a purchase.

Chris Capehart, CMO of Oven Bits, told EcommerceBytes a few key tips about venturing into the realm of mobile apps. For businesses growing quickly and steadily to the point where creating such an app is viable, those sellers should determine what kind of value they can provide with a mobile app.

"Give your users an experience they can't get on the web," he said. Part of that experience requires encouraging users to download and open those apps, and Capehart said there are several strategies for doing so.


YouTube currently testing their own messaging feature inside mobile app

The YouTube logo appears on screen at the 2012 International Consumer Electronics Show at the Las Vegas Hotel & Casino on January 12, 2012. (Photo : Getty Images/ Ethan Miller)

YouTube is now testing their own messaging feature in the mobile app so that sharing funny cat videos to friends can be made easier than before.

Almost everyone has that one conversation about a hilarious YouTube video or about the latest trailer for an upcoming movie which can be seen on the video hosting site. On a computer, it's easy to share links with just a few clicks.

On smartphones, however, the user would have to leave his or her browser and YouTube app just to copy and paste the link to their messenger of choice. Now, YouTube is bridging that gap with their own messaging feature inside the app.

The feature is called native sharing and it is already being tested by a select few users, WIRED has learned. Users will be able to instantly share the YouTube video that they are watching and their friends can also join in on the conversation; all without leaving the YouTube app.

How to Master the Art of Sending Mobile App Upgrade Requests

Apps must be dynamic, or else users will eventually lose interest.

Even the most popular social apps that rely on user-generated content need to keep users interested and excited.

In order to do so, they must keep the dynamic game going by frequently making updates and changes over time.

This is a fact of life for all apps. And this is where you, as a mobile app owner, are faced with the challenge of asking your users to upgrade your app on their mobile devices.

Many devices are set to automatically update all apps, but with the swipe of a finger, users tend to disable this setting (sometimes after angrily Googling how to do it).

So, unless your users opted-in for automatic updates, convincing them to do the upgrade is easier said than done. Until you read this article, that is.

Here are a few best practices when it comes to asking users to update your app on their mobile devices: